You tell me. Two companies have some involvement with Lance Armstrong. Several days after he wins his seventh T de F, they naturally feel compelled to run an ad celebrating it. One runs an ad that is in hot contention for the “most ordinary ad of the year” award and the other runs this spectacular one.
What’s the deal? Are big pharm companies just congenitally doomed to do ordinary advertising? Or do they just need a 5-year double-blind study to know the difference?
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