The Brits have a lot of wonderful expressions, this being one of my favourites (sic). It’s also the perfect description of the ad you see here. Undoubtedly, the client and agency were trying to be very, very clever. Creativity is important to them; it even says so in the theme line. However, I don’t think many readers will ever get that far because the people who made this ad apparently don’t know the difference between creativity and obscurity.
Continue reading ‘Too Clever By Half’
Archive for July, 2006
View imageJust when you think you’ve seen everything, something like this comes along. I can’t tell if this is a spread ad, a terrible coincidence of media planning or an advertiser attempting to provide an instructive demonstration of the difference between an ordinary ad and a slightly better than ordinary ad. If anyone knows how this came about I sure hope he or she writes me.
Continue reading ‘What Are The Odds?’
