by mark August 9th, 2006
in Daily Thoughts.
“Run, run, run, Spot.” Or so many of us were told in our first reading primer. Something those clever folks at Nielsen Media Research are going to verify starting in November, when according to news reports, it will start to break out the ratings for the commercials pods within a program and not just the program in its entirety. (Frankly, I never knew everything was lumped together.)
But as evidence of the parlous state of the advertising “accountability” movement, these ratings will not apply to individual commercials. They will simply measure how many people turned the set off, changed channels or maybe just muted the damn things. Continue reading ‘See Spot Run’
by mark August 8th, 2006
in Daily Thoughts.
Do you remember that classic Peter Sellers movie in which a simple-minded gardener becomes a person of great influence simply by being himself and happening to be in the right place at the right time?
Well, advertising doesn’t work that way as a recent experience I had clearly demonstrates. It started with an article in The New York Times about how The Wall Street Journal is planning to introduce an advertising unit on its front page starting in September. The folks at Dow Jones are calling it a “jewel box”, which I’m sure it will be–for Dow Jones–because I have no doubt a bunch of deep-pocketed, but addle-pated marketers will trip all over themselves to pay a fortune to occupy this real estate.
Continue reading ‘Being There’
