Excellent points! Now the question is: based on the SQAMPI, where should I be investing? Or should I stick with stuffing the remaining few bills in my mattress?
"Silveira has written a book of overlooked insights that every advertising client should read. And every advertising agency should be damn sure that they do. Both will be better off for it."
Excellent points! Now the question is: based on the SQAMPI, where should I be investing? Or should I stick with stuffing the remaining few bills in my mattress?