We’re prepared (too prepared some might say) to speak to groups of any size on any of the topics addressed in the book. Obviously, this would include the tremendous business liability of doing ordinary advertising; the twisted process that leads to most advertising being nothing more than that and the relatively simple approach that leads to extraordinary advertising.
We can also speak to the subject of advertising research and why the most common approaches fail to yield extraordinary results. How to develop strategies that produce the best creative work. When to use traditional brand positioning and when to try “zone” marketing. The tremendous value of seductive communications versus marketing “warfare”. And the real truth about “integrated” advertising programs and “alternative” media.
We’re also a veritable treasure trove of advertising trivia, history, lore, stupid client stories and even stupider agency stories. And we seek always to be, first and foremost, as interesting and engaging as the most memorable, valuable and extraordinary advertising campaigns always are.